Resume

Work Experience

2024 – Present                           Marketer/Front Desk

Career Development Center

Saratoga Springs, New York

  • Promoted and co-organized 8-12 CDC events per semester (e.g. Career Jam, Internship Expo, industry panels, recruiter visits), reaching 100–300+ attendees per event (students, alumni, employers).
  • Managed multi-channel outreach (email, social media, campus posters, digital signage), achieving average engagement rates of 15–20% above prior year benchmarks.
  • Led marketing strategy for Career Jam, Skidmore’s largest annual networking event connecting students, alumni, and parents through dozens of industry tables.

2025                                                    Strategic Consulting

TogaNola Snack Company

Saratoga Springs, New York

  • Partnered with a 5-member marketing team to craft a brand repositioning strategy for TogaNola, focusing on expanding brand awareness and customer reach across the Southern U.S. region.
  • Proposed a campaign strategy projected to increase brand visibility by 25% and consumer engagement by 15%, based on social media reach and regional retailer expansion benchmarks.
  • Presented a 15-minute pitch to TogaNola’s owner and industry professionals, earning top evaluation marks for market insight, brand creativity, and presentation impact.

 Summer 2024                                       Front Desk/Marketer

Douglas Elliman Real Estate

Brooklyn, New York

  • Managed and redirected an average of 15+ client calls per day, ensuring professional communication and timely follow-up with agents.
  • Scheduled client meetings which coordinated between the agent and clients 
  • Drafted and sent 50+ client communications per week, improving response turnaround time and maintaining consistent brand professionalism.
  • Compiled and relayed detailed client messages to agents, supporting accurate and prompt information exchange for active property transactions

Skills & Expertise

Market Research

Analyze competitor positioning and pricing strategies to guide brand decisions.

Collect consumer feedback through surveys, interviews, and digital analytics tools.

Sales Pitching

Develop compelling, audience-focused sales presentations and pitch materials.

Present product value and differentiation clearly in client-facing meetings.

Customer Relationship Development

Maintain regular contact to reinforce trust and brand loyalty.

Provide timely updates, solutions, and support throughout the customer lifecycle.

Lead Generation & Prospect Outreach

Conduct targeted outreach through social platforms, email campaigns, and networking events.

Research and segment prospects to optimize contact efficiency and conversion rates.

Visual Brand Design

Develop engaging graphics, social posts, flyers, and promotional materials tailored to target audiences.

Maintain visual consistency across platforms by applying brand colors, fonts, and messaging guidelines.

Social Media Content

Create content calendars aligned with campaign goals, seasonal trends, and audience analytics.

Produce platform-specific content optimized for TikTok, Instagram, LinkedIn, and other channels.

Education

2022-2026

Skidmore College 

Saratoga Springs, New York

Earned a degree in Management & Business from Skidmore College, combining core business disciplines with a liberal arts foundation to understand business within cultural, ethical, technological, and global contexts.

Email

aperez3@skidmore.edu

Phone

000-000-0000

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